20.08.2021
As we approach a key milestone in wrapping up our go-to-market strategy, we're taking a moment to reflect on the immense work that goes into purpose-led ideation. As you'll see in the coming days, what began as a relatively straightforward exercise to map out how we'll launch to the public has evolved into an exponentially bigger vision of Bettr itself – something we couldn't have imagined without an inexplicable amount of serendipity. 🔮 🛠️
But first – a huge thank you goes to you for reading and sharing your thoughts on the type of Bettr you'd like to see – both internally and out in the world.
Here's what you've had to say so far:
From Blott's Scott Whiteley on our kick-ass, world-class app-side of things:
*The above was nothing less than truly inspirational 🔥 "Let it not be for anything less than the expanding and betterment of our world" ⚡From the Blott team we, too, are truly blessed to have the opportunity to work on a real problem with the potential to improve the lives of millions ❤️ Drop the mic!*
From our steward of safety, Chief Risk Officer, Malcolm Parker:
Thank you for being bold and helping us not to perpetuate a broken system 🙌

Here's to more diversification and expanding of our worlds - inside and out!
Getting straight to it, here are 3 ideas, 2 concepts and 1 question for you – all centering around nurturing what is arguably our greatest asset: our minds.